Relationship is the foundation of the work we do as therapists. 

And… it’s also the key element that makes it possible for prospective clients to recognize you as the best choice for their needs.

Your therapy website embodies your values and your therapeutic presence. It’s a tool for building rapport, long before someone even reaches out to you.

To attract more clients who are the perfect fit for your private practice, every word of your website text needs to genuinely sound and feel like you.

I'll bring the same warmth and insight to your website content that you bring to the therapeutic relationship.

There’s lots of advice out there about how to write a private practice website. Unfortunately, typical marketing approaches just aren’t appropriate for therapy services.

Yes, of course, the goal of a therapist website is to generate business — but never through persuasion, only connection. Prospective clients can’t be hurried into taking action if they’re still just contemplating the possibility of change. 

Here’s what makes me so certain about this:

I don’t have formal training in marketing (although I do have a personal fascination with the rise and fall of digital marketing trends). What I offer is real-world experience from a dual perspective: I’ve been in both seats in the therapy office. 

I’m a licensed mental health counselor with years of clinical experience, so I speak your language… and I’ve also been a client myself, more than once.

I want to help therapists build their practices and find the right clients. But even more than that, I want to make it easier for people who need therapists to find the right person.

What story does your website tell about you? 

Most therapist websites fall into one of these categories:  

1. Generic and vague. There may be some information about therapy in general, but there’s no sense of the real human behind the practice.

2. Loaded with urgency-based sales tactics that pressure visitors into taking action. Potential therapy clients may feel overwhelmed and go back to their search results to start again.

I believe you can trust prospective clients to make an informed choice about their own care. When their first impression of you leads them to feel safe, supported, and hopeful, they will reach out to you.

Only a writer with a background in clinical counseling can understand what works for your audience. The goal of a therapist website isn’t to make one transactional sale. The goal is to begin a relationship.

If the idea of marketing yourself makes you uncomfortable, you’re not alone. That’s the case for most of the therapists I know. But here’s the good news: 

When it’s written well, your website copy doesn’t have to “sell” you at all.

Instead, it can offer gentle and informative guidance to potential clients who already sense that they are a good fit for what you do —clients who are ready to invest their time and resources into learning to change.

It extends a friendly invitation to connect, but allows the client to be in charge of what happens next.

“I hired Tracy to write the content for my therapy website and was incredibly impressed with the quality of her work. She skillfully captured my voice and heartfelt message and packaged it all in a succinct and professional way. I would highly recommend her services.”

— Amy Myers, LMFT

Am I the best fit for your writing needs?

I'm Tracy Hart, a freelance mental health copywriter with a clinical background in counseling. For more than 10 years I’ve been providing copywriting services for therapists in private practice and other small business professionals. I specialize in writing marketing content (including therapist directory profiles) to convey your unique therapeutic voice. 

In addition to being a copywriter with clinical expertise, I’m a member of the LGBTQ+ and neurodivergent communities, with unique insight into how to reach clients in those demographics.

I’m a sole proprietor who never uses generic templates or delegates projects to any third party. When you hire me, I’m the one writing and revising every word of your copy.

Read more about my relational approach to copywriting.

“This is my first time working with a ghostwriter. I don’t want to work with anyone else except for Tracy! She’s easy to work with, intelligent, and has the ability to capture EXACTLY what you are looking for. You will not regret hiring her!”

— Cynthia Fong, LCSW, Healing Within

(As a therapist myself, I know how much you value your privacy and professional boundaries. Quotes on this page, as well as additional comments on the testimonials page, were offered to me with explicit and enthusiastic written permission to share them here.)

I think content creation should be a collaborative process. Unlike many “create your therapist website” package agencies, I offer a ghostwriting process that is highly customized to your needs. The text that I craft for your website is based on what’s important to you. And revisions are always included in the fee so that you can be completely satisfied that your website sounds and feels like you.